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Customer Proofs: Why Do They Matter?

There's much debate among screen printing shops that are just getting started about whether or not it's necessary to send job proofs to customers for approval before getting started on printing them.


With smaller businesses, this adds a step to the workflow which may be seen as a waste of time (especially for those smaller jobs). These leads to a lot of screen printing companies to overlook this vital part of the process when they are first starting out. I wanted to write a post highlighting the importance of doing this for ALL screen printing businesses, regardless of their size.


Failure to send customer proofs will inevitably put you in some tough (and potentially expensive) situations. If you end up needing to redo a job because the end result was not what the customer expected, and they had no idea that it would appear that way, you suddenly have doubled up on your costs. Please refer to my previous post on the different prices associated with screen printing jobs, and you will see why this is an issue.


You will be paying extra for mesh screens, setting them up, labor costs, substrates and more. You can see why this is not an efficient way to do business. Even if you are a small business not doing many jobs, it's important you set yourself up for success by reducing the risk for having to redo jobs. ALWAYS send proofs to customers before getting started on a job. If you would like to take a look at a software solution for doing so, here is one that I recommend: https://www.reviewstudio.com/


Cliff Notes: Do not skip this important stage in your screen printing process. Always ask customers for approval on proofs before getting to work. There are affordable software tools to do this with little effort, which you will find a link to above.

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